New Media in Communication
We have launched a new Master Degree course on New Media in Communication. This practical course combines social sciences, new technologies, and applied arts. Your study programme involves multiple exercises and the implementation of innovative projects. This provides you with necessary teamwork skills in the goal-oriented environment. Our course has been developed in cooperation with the Faculty of Animation and Intermedia at the University of Arts in Poznań.
Kinga Adamczewska, Head of course
Career
In modern societies, the progressing digitalisation creates demand for specialists in the field. Being a graduate of New Media in Communication, you develop understanding of digital transformation and its practical implementation in various fields of business, politics, civil society, and administration. As a result, you enjoy ample job opportunities wherever new communication technologies are applied, including the use of digital media in external and internal communication of companies and non-commercial institutions. Graduates are prepared to work in any sector that uses web applications, multimedia, graphic software, and social media in the communication process, including communication in 'paid', 'owned' and 'acquired' media.
Specialisation
You chose your specialisation in semester one of the course and begin training in semester two. For the specialisation to begin, 20 students need to enrol.
Communication in Digital Media
Every commercial and non-commercial institution (i.e. production, trade and service companies, state, government, and local administration offices, foundations, associations, and political parties) needs specialists capable of pursuing effective communication using digital media, social media included (support media profiles of institutions, respond to crisis situations, manage communication with customers and other parties). In addition, the specialisation in Communication in Digital Media provides you with knowledge how to create graphics and video materials and their efficient online application. The course provides you with specialist knowledge, as well as practical skills and competences needed.
We provide our students with teaching facilities, software, and whatever else is needed to pursue their interests, projects, and passions. Working with high-quality equipment promotes acquisition of practical skills that may prove useful in your dream career or hobby. Not only do we offer specially prepared classrooms, but also equipment that you can access and work with whenever you need.
New technologies have changed our personal and professional lives. The Internet offers enormous opportunities to develop commerce, changes the rules of effective marketing communication, and requires users to further their knowledge and acquire new competences. The ability to use the web safely, collect data, and distinguish between fake and true information has become a must. With the specialisation in New Technologies in Smart Organisations you learn how to run your business on the Internet with the use of top-notch technologies, including drones (UAVs) and virtual reality (VR). Moreover, the course helps you to acquire necessary graphic processing skills.